Last updated: This page was last updated on [automatically shown date]
Last updated: 15 December 2025
Welcome to Babies & Children (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.babiesandchildren.co.uk (the “Website”).
If you have any questions about this policy, you can contact us at:
Website: Babies & Children (www.babiesandchildren.co.uk)
Owner/Publisher: Babies & Children
Contact form: Click here to go to our contact form
Phone: 0871 268 9874 (Urgent only)
Location: United Kingdom
Who we are
What information we collect
We may collect the following types of information:
1. Information you provide to us
- If you contact us by email or contact form, you may provide your name, email address, and message content.
2. Automatically collected information
When you browse our Website, we (and third parties we work with) may automatically collect information such as:
- IP address (in some cases)
- Browser type and device information
- Pages you visit and time spent on the site
- Referring website links
- General location (approximate)
This information is usually collected through cookies and similar technologies.
Cookies
Cookies are small files stored on your device that help websites function properly and understand how visitors use the site.
We use cookies:
- To help the Website work properly
- To understand how people use the Website
- To display advertisements (including personalised or non-personalised ads)
You can control cookies through your browser settings. You can also delete cookies at any time.
Advertising (Google AdSense)
We use Google AdSense to display advertisements on this Website.
Google and its partners may use cookies (and similar technologies) to:
- Serve ads on our site
- Measure ad performance
- Show ads based on your interests (this is sometimes called personalised advertising)
Google is a third-party vendor and uses cookies to serve ads based on a user’s prior visits to this website and/or other websites.
You can opt out of personalised advertising by visiting Google’s Ads Settings. You can also learn more about how Google uses information from sites that use its services.
Analytics
We may use analytics tools (such as Google Analytics) to understand how visitors use our Website and to improve content and user experience.
Analytics may collect information such as pages visited, time spent, device type, and general location.
Affiliate links
Some pages on this Website may contain affiliate links, including Amazon affiliate links. This means we may earn a commission if you click a link and make a purchase, at no additional cost to you.
Affiliate links may use tracking cookies to correctly attribute purchases.
How we use your information
We use information to:
- Respond to messages you send us
- Improve the Website and content
- Monitor and improve performance and security
- Display ads and measure their performance
- Comply with legal obligations
Legal basis for processing (UK GDPR)
Under UK GDPR, we rely on the following legal bases where applicable:
- Consent (for certain cookies and similar technologies)
- Legitimate interests (such as running and improving the Website, preventing abuse, and measuring performance)
- Legal obligation (where we must comply with the law)
Sharing your information
We do not sell your personal information.
We may share information with trusted service providers who help operate the Website (for example: website hosting, analytics, spam protection, and advertising partners like Google). These providers process information on our behalf and must handle it securely.
How long we keep information
We keep personal information only as long as necessary:
- Messages you send us may be kept for record-keeping and support purposes.
- Analytics and advertising data are typically stored for a limited period depending on the platform settings.
Your rights (UK GDPR)
Depending on your circumstances, you may have rights including:
- Access to your personal data
- Correction of inaccurate data
- Deletion of your data
- Objection to certain processing
- Restriction of processing
- Data portability (in some cases)
- Withdrawal of consent (where processing is based on consent)
To exercise these rights, contact via the methods at the top of this page
You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled incorrectly.
Children’s privacy
This Website is intended for parents and carers. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us and we will take steps to remove it.
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date at the top.
For information about the use of this website, limitations of liability, and affiliate relationships, please see our Disclaimer.